EXPERIENCE
Freelance Copywriter | Brand Strategist | Creative Director
2017-Present
Missoula, MT
Accounts: Various in health care, professional services, tourism, higher ed, etc.
SVP Creative Director/Director of Account Planning
2009-2017
Capstrat, Raleigh NC
Accounts: University of North Carolina at Chapel Hill, University of Florida Health, Duke Energy, Hollins University, American Institute of CPAs, Quitline, Lulu.com, CaroMont Health
Helped UF Health rebrand, reposition and find its heart again, worked with UNC Chapel Hill to increase enrollment among top students by 7%, raised favorability ratings for Duke Energy, recruited 70,000+ future CPAs, increased calls to smoking cessation Quitline nine-fold.
Associate Creative Director
2007-2009
Capstrat, Raleigh, NC
Accounts: RBC Centura, Siemens, Lenovo, TRU Teen Smoking Prevention, Better Business Bureau, North Carolina State University
Introduced new Lenovo products to "prosumer" audiences, kept 60,000+ teens from beginning to smoke, helped RBC Centura keep employees connected through major change.
Senior Copywriter
2005-2007
Capstrat, Raleigh, NC
Accounts: Blue Cross and Blue Shield of NC, Credit Suisse First Boston, Summus, Raleigh Convention Center
Branded Raleigh Convention Center and helped break bookings records, exposed lobbyist attacks on BCBSNC, introduced new video games from Summus.
Freelance Copywriter
2004-2006
Various, Raleigh, NC
Accounts: Duke Health Raleigh Hospital, Progress Energy, BodyLase, Dimon Tobacco Company
Concepted and wrote ads and annual reports for Progress Energy, helped Duke Raleigh Hospital develop a reputation for women's health leadership, increased demand and appointments for BodyLase.
Copywriter
2000-2004
Leo Burnett, Chicago, IL
Accounts: Kellogg’s, US Army, Delta Airlines, Kraft Foods, Hallmark, US Postal Service, Nextel, McDonald’s, Morgan Stanley
Introduced the Army of One campaign, branded and debuted Hallmark's Signature home decor line, helped Delta Airlines sell unused seats and show some personality, introduced Ronald McDonald to a new generation of kids.
EDUCATION
University of North Carolina at Chapel Hill
School of Journalism and Mass Communication
B.A. Journalism/Advertising